First, viewers were invited to write in with a stamped addressed envelope and request a leaflet, then websites published details. Now QR codes are making the job of gathering instructions and lists of ingredients for recipes on cookery programmes even simpler. BBC show The Good Cook has begun floating a QR code after demonstrating how to prepare each dish, enabling viewers to download recipes there and then. Suddenly, seeking out a recipe at a website belonging to another cookery programme that does not offer a QR code seems an effort, particularly when there is no guarantee that it will be there at all…
Via: www.citizen-europe.com
Image Credit - The Good Cook
